Business Analytics


Business Analytics is the study of data through statistical and operations analysis, the formation of predictive models, optimization techniques, and the communication of these results to customers, business and government agencies.

Measuring performance is big business. Today, most of the world’s major companies employ business analytics to gain valuable business insights and get an edge on their competitors. Using data modelling and statistical analysis, business analytics allows companies to measure their past performance, improve efficiency, increase profits, continuously improve, innovate and make educated decisions that drive the organisation forward.

Business analytics helps you to extract useful information out of millions of bytes within minutes. And this is the same reason why universities all around the world have introduced this specialisation.

Key features of Business Analytics specialisation:

  • Students can learn about advanced quantitative data analysis techniques including modern data mining approaches.
  • Students learn how to extract pertinent information from large data sets using advanced database methodology.
  • Students will develop understanding of advanced methods from information technology and their use in supporting business processes.
  • Students can undertake a research methods project, where they will have the opportunity to apply data analytics methodology in a real-world setting.
  • Students will have access to our world-class Finance Decision Lab with live data from the world’s leading sources of business intelligence, as well as our on-campus incubator.

While most Business Analytics programs are comparatively new, but they are now quite popular among the world’s major MNCs. The companies which don’t have their own in-house Business Analyst will outsource and take services of Business Analytics companies. It is due to increasing interest in Business Analytics in the IT sector that various Business Schools all around the world have started to offer Business Analytics programs both at Bachelor’s & Master’s levels.

According to the US Bureau of Labour Statistics, Business Analysts jobs are predicted to increase by 25% by 2022. So, the job opportunities for Business Analysts are already growing and will continue to grow over the years.

Possible career options include:

  • Data analyst
  • Business analyst
  • Market research analyst
  • Business consultant

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